I Don't Think We're Friends Any More, Klaus

BMW exec says electric cars are "irrational", diesel is "a very good solution" *sigh*
By Taylor Guidotti
Cover photo: via BMW/Klaus Fröhlich.

You're breaking my heart, Klaus Fröhlich.

First you said BMW wouldn't build a ute and I was pretty much cool with that, actually. But I get it was still a bit of a dick move to all those folks living in big empty places like Australia who want pickups.

Now I hear you've been saying you're not really into electric cars because folks living in big empty places like Australia don't want them. Buuuuut you were literally just not caring what they want, so you're not really making any sense here, Klaus.

Anyway, let's talk about what I want for a moment: I want to get from my apartment to IKEA, so like 10 miles or something. That's pretty much it. Just get me to IKEA. And you know what isn't going to help me get to IKEA? A 100 kWh battery. They're expensive, you're right, but Klaus, man... who's telling you to put 100 kWh batteries in all your EVs? Tesla fanboys? Well, stop listening to them because they're creepy AF and just get me to IKEA with the 60 kWh battery from a Chevy Bolt.

What happened to hydrogen fuel cells, weren't you supposed to be big on that?

I think I'm pretty typical, to be honest. A lot of people live in cities (that's kind of the point), and they probably aren't driving 300 miles to work every day unless they seriously messed up finding a condo. So instead of telling everybody why you can't give us all 100 kWh batteries, maybe you could start telling us why we'd be good with a 60 kWh battery.

But what about all those people in big empty places you won't give pickups to? Sure, most of them probably aren't going to be able to use electric vehicles in the next few decades. So you've got to find some kind of solution for those folks. But singing the praises of diesel? Really, Klaus? I thought you were better than that. What happened to hydrogen fuel cells, weren't you supposed to be big on that? You're already years behind the competition, but I believed you when you said hydrogen-fueled BMWs were coming.

And now this? Oh Klaus, I'm so disappointed in you.

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